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Rachel Benner
Rachel Benner

105 followers

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The Fragmentation of Fitting In

What marketers get wrong about individuality in consumer culture

Jul 16, 2021
The Fragmentation of Fitting In
The Fragmentation of Fitting In
Jul 16, 2021

What We Knew In May 2020

Revisiting COVID-19 white papers, one year later

May 10, 2021
What We Knew In May 2020
What We Knew In May 2020
May 10, 2021

Influencers are the new catalogs.

And that’s how it should be.

Apr 30, 2021
Influencers are the new catalogs.
Influencers are the new catalogs.
Apr 30, 2021

Welcome to the “Unpolished Era”

How algorithm awareness is re-writing the rules of social

Apr 25, 2021
Welcome to the “Unpolished Era”
Welcome to the “Unpolished Era”
Apr 25, 2021

What’s In An Age?

On generation-generalization and the real ways we’re different from our parents

Mar 13, 2021
What’s In An Age?
What’s In An Age?
Mar 13, 2021

Once more, with humanity

Lessons in brand identity from direct-to-consumer startups

Apr 16, 2019
Once more, with humanity
Once more, with humanity
Apr 16, 2019

I studied “brand activism” for over a year.

Here’s what I learned.

Sep 12, 2018
1
I studied “brand activism” for over a year.
I studied “brand activism” for over a year.
Sep 12, 2018
1

My gut is okay, too.

On trusting (and building) my instincts

Aug 22, 2018
My gut is okay, too.
My gut is okay, too.
Aug 22, 2018

If I were to write a commencement speech, this is what it would say.

I was honored to deliver these remarks at the 2018 University of Oregon School of Journalism and Communication Commencement.

Jun 23, 2018
If I were to write a commencement speech, this is what it would say.
If I were to write a commencement speech, this is what it would say.
Jun 23, 2018
What I Really Learned In College

Published in

What I Really Learned In College

Do more, and do it differently.

After a week visiting advertising agencies in New York City, one thing was clear to me: everyone, from small creative shops to legacy…

Jun 5, 2018
Do more, and do it differently.
Do more, and do it differently.
Jun 5, 2018
Rachel Benner

Rachel Benner

105 followers

Personal & professional musings. Opinions my own, as they say.

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